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Promoting Pint-Worthy Pets with Purina

We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and…

The Ultimate Blogging Guide for Busy Business Owners

Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…

3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

geo-fencing banner advertising

Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

How to Reach Your Target Audience at the Right Moment with Geo-Fencing

It’s a struggle that a lot of advertisers run into – making sure they catch their audience when they are most likely to be paying attention. With digital media spend growing at an increasing rate, there are many digital…

ecommerce web design

I Love Inbound: Everything an eCommerce Site Needs to Succeed

Hello again fellow inbound professionals. It’s finally summer and you know what that means. Summer sales are here! Jump on your favorite eCommerce store to see what kind of sales they are offering their loyal customers. While you’re there,…

diy websites

The Best Content Strategy for Your DIY Website

Website building tools like Wix and Squarespace have changed the game in the web design industry. Businesses are using these platforms more frequently due to their low budget requirements and user-friendly templates. While these platforms are limited, they maintain the necessary…

website design

I Love Inbound – 4 Focus Areas for a Website That Converts

Greetings fellow inbound lovers. Last month, I released the first installment of the I Love Inbound series, all about digital marketing strategies that increase engagement. Now I’m back with some techniques for excellent web design. We’ve written about how…

A chart graphing how paid search and organic search optimizations should work together for the best performance.

Why Paid Search and Organic Search Optimizations Should Work Together

No man is an island. Two heads are better than one. We hear these sayings everywhere and practice collaboration constantly throughout our daily lives. The same principals are true when it comes to building towards higher search rankings. If…

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