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E-commerce integrations, which can include Netsuite to Shopify, are a part of our technical wheelhouse at Paradigm.

Getting Started with E-Commerce Integrations

Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

A Monumental Task: Wayfinding During the Pandemic

Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…

Design Thinking in Practice

From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…

Let's be honest: dogs are the real winners of the pandemic

3 Winners & 3 Losers from Paradigm’s Pandemic

Happy Friday! Wait, hang on. What’s that? Apparently it’s Wednesday. What a world.

Test-driven development

A Look Inside Test-Driven Development

Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…

Photo of Jeff Johnson

Paradigm Welcomes New COO Jeff Johnson

Paradigm New Media Group, a leading branding, digital marketing and technology firm with a 25-year history and a rapidly growing client base, has hired Jeff Johnson as Chief Operating Officer. Johnson will lead the firm’s strategic growth and client…

Reopening Your Brand

As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…

Many companies aren't sure where to start when hiring during (and after) a pandemic

Hiring During (And After) A Pandemic

The COVID-19 pandemic has created two extremes in the U.S. job market. Essential businesses, like nursing homes and hospitals, are experiencing a surging demand for select employees. Others have been forced to furlough or layoff their staff as a…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

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