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Stories

How Small Law Firms Can Overcome Common Web Challenges

Over the years, we have discovered from our legal industry clients that there are a number of challenges law offices face when they are constructing their websites. I’m writing to address some of the website issues plaguing smaller and…

Avoid “Groupthink” for your best ideas

We’re seeing it front page of the news a lot lately. A well known brand publishes an ad or a commercial that instantly comes with backlash and the question of, “How could they possibly think this was a good…

Young woman considering a board of options.

5 Things to Consider When Selecting Blog Topics

We hear it time and again – strong and consistent content is the key to driving new search traffic to your website. But how do you create content that brings the right users from search? Once you’ve started your…

4 Questions You Should Ask About Your Branding

Your branding and brand message are the most personal aspects of your business. It is how you are introducing your company to the world. Every company can make their branding great, but arriving at success can be full of…

Homepage Preview of Jill Silverstein's modern legal website

A Contemporary Website for a Legal Advocate

What do you think of when you hear the word lawyer? Conservative, lofty, complex, even a little staid. We believe in the good work lawyers do for their clients and strive to position them as heroes within their profession.…

content blog

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

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