Target Spotted: An Integrated CRM for Marketing Automation
Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.
Stories
Marketing Automation: One Tool. Endless Benefits.
From social media to email marketing to web analytics, today’s marketers have more tools available to them than ever before. As great as these tools may be, they take time to learn and leverage for your organization’s goals. And…
6 New Year’s Resolutions for Marketers
As we begin the new year, it’s time for marketers to set their goals for 2018 and beyond. Maybe they’re about things that you missed the mark on last year, processes you can streamline, or new technologies you want…
Web Analytics: Your Secret Weapon for Growth & Engagement
We get asked all the time by our clients, “what can we do to make sure our website converts more leads?” While the answer to this question is different for each business, they all begin with the same fundamental…
Better Websites Begin With Audits
Poor traffic. Unqualified leads. Sluggish performance. It’s easy to tell when your website isn’t getting the job done, but identifying the cause is tougher than you’d think. Far too often, we see companies with these same issues throw darts…
Marketing Your Way to a Stronger Q4
As we enter Q4, many businesses are putting an end to their annual marketing push, citing a lack of time and money to put their plans into action. This couldn’t be further from the truth. Even without a major…
The Ultimate Blogging Guide for Busy Business Owners
Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…
8 Inbound Marketing Strategies & How to Use Them
Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…
I Love Inbound: Everything an eCommerce Site Needs to Succeed
Hello again fellow inbound professionals. It’s finally summer and you know what that means. Summer sales are here! Jump on your favorite eCommerce store to see what kind of sales they are offering their loyal customers. While you’re there,…
I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience
Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…