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Stories

How Strategic Marketing Initiatives Power Positive Business Outcomes

Advancements in technology and insights into consumer behavior constantly refine the landscape of business strategy. Business leaders find themselves torn between adapting marketing strategies and improving operations. In the search for guidance, many turn to Paradigm to assist them…

vibrant orange image showcasing the importance of email open rates

8 Key Drivers of Email Open Rates

Email marketing is a tried-and-true tactic for businesses — one with an impressively high return on investment. Emails, especially those with a high email open rate, drive better results than any other channel, with an average of $36 earned…

5 Ways to Energize Your Brand Strategy

In business, there are distinct highs and lows in public perception. A brand that once reigned above the competition may become tired, dated or lost in the shuffle of a saturated market. As a business owner, you have a…

Building a Brand Identity Across Platforms

Many consumers experience media from the time they wake up to the moment their head hits the pillow. Between social media, websites and digital advertising, we see enough media output to notice a switch in a company’s brand identity.…

Tell Me Why: The Value of Your Brand

A brand is more than a colorful billboard you pass or a jingle that sticks in your head. Your brand should be a guiding light, crafted carefully to encompass who you are and why you continue to exist. Every…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

What’s Your Type?

Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

A Monumental Task: Wayfinding During the Pandemic

Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…

Design Thinking in Practice

From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…

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