Reopening Your Brand
As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…
Stories
Hiring During (And After) A Pandemic
The COVID-19 pandemic has created two extremes in the U.S. job market. Essential businesses, like nursing homes and hospitals, are experiencing a surging demand for select employees. Others have been forced to furlough or layoff their staff as a…
Time to Hit Refresh?
“If it ain’t broke, don’t fix it.” The age-old adage often holds true in life and in business—but it isn’t without flaws. For one, how do you know something ain’t broke? Think about your brand. Even the world’s most…
Time for Some R&R: Recovery + Readiness
There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…
Getting Started with Video Marketing
According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…
To Someone, Every Business is Essential
We’re All Essential
To someone, every business is essential.
To the employee, it is the food on his table or the roof over his head.
To the fourth-generation owner, it is the legacy of her forebears and hers for her children.
To the…
Viral Marketing: How to Pivot During Coronavirus
Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…
How In-House Teams Can Work with Marketing Agencies
Why buy what you can build?
That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…
Four Truths of Design
It was 1995 and the world was a lot different. We had just opened our doors in a small home office on Delmar Blvd, but we weren’t the firm we are today. Back then, there were few engines to…
Ask Yourself: Who Cares?
Let’s start with a reality check. No matter how great your product or service is, there are some–even tons!–of people who aren’t interested. And that’s good news. No business can afford to target everyone. Even the Apples and Amazons…