What’s Your Type?
Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…
Stories
The Yin & Yang of Making Brand Websites
Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there are real nuances between those two…
Read This. It’s the Law.
When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…
Navigating the Pandemic’s Second Wave
Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…
When User Experience Is the Only Experience
As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…
How In-House Teams Can Work with Marketing Agencies
Why buy what you can build?
That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…
Taking Care with Jeff Waldman & Tiffany Clancy of Bethesda Health Group
We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…
Marketing Your Professional Service Firm’s Website
Professional services firms have historically had little need for marketing. Attorneys, accountants, financial advisors and more would rely on their personal network and the occasional billboard to earn a recurring stream of clients. However, those days are coming to…
A Labor of Love: Moving Paradigm’s Brand Forward
A while back, we wrote about why branding is not always a revolution, but an evolution. It was great timing, because it was around that time that we were looking at our own brand and the way we present…
Turning Up the Volume: A New Website for Contemporary Productions
Behind every great event is an event planner responsible for coordinating the madness of caterers, music, decor, lighting, venue and so much more. And behind truly spectacular events, that planner is Contemporary Productions.