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How a Small Idea Turned Into a Year-Long Ad Campaign

How It All Started This is the story of how a simple Holiday greeting evolved into a robust print ad campaign. In Fall 2014, we created a thoughtful holiday video and custom email template for Moneta Group to send…

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The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

FCI The Great Frame Up web design

It’s Raining Multisites: Franchise Concepts, Inc.

We recently launched a multisite network of franchise websites for a trio of framing brand leaders: Deck The Walls, The Great Frame Up, and Framing and Art Centre, all housed beneath the umbrella brand, Franchise Concepts, Inc. For the…

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Digital Zen – The Stress-Free Google Analytics Primer

Google Analytics. You know it’s important. You know you need to use it. But let’s be honest, it can be a little (if not completely) overwhelming at first. Charts and graphs and data, oh my! Deep breaths. We are…

LogoLounge 9, Here We Come!

When you love what you do the results pretty much speak for themselves. That’s a motto we’ve always hung our hats on, and have found that creative branding and logo design do a great job of literally embodying that…

Beauty Restored – Rebranding Huffords Jewelry

One particular approach that we take in our rebranding projects at Paradigm is to merge heritage with modernism. There’s a richly distinct, imperative value in upholding tradition that we like to preserve, especially when it comes to our more…

Design with Vision

One of the most important admissions marketing pieces for a private school is their viewbook. The viewbook is intended to reach both prospective students and their parents, and is the perfect chance to communicate the benefits and accomplishments of…

email marketing st. louis

7 Email Marketing Best Practices

1. Make it Valuable Those who are trusting your company with their inbox often want to know “What am I getting out of this? Why should I sign up?” Be sure to provide a value statement that describes the…

st. louis seo

How to Read Your Google Analytics

Google throws us for a loop every once in a while. Constant algorithm changes, penalties, ranking updates and keyword hoarding always keeps us on our toes and now, we’ve got a new way to look at analytics. It’s for…

Forest Park App | St. Louis App Development | Paradigm New Media Group

Forest Park App 2.0 Launches

Your favorite app just got better. Paradigm New Media Group’s Forest Park App has received a significant upgrade as of late, improving the already popular app. New features included in version 2.0 include: The addition of daily, weekly and…

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