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I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience

Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…

Young woman considering a board of options.

5 Things to Consider When Selecting Blog Topics

We hear it time and again – strong and consistent content is the key to driving new search traffic to your website. But how do you create content that brings the right users from search? Once you’ve started your…

Paradigm New Media Group St. Louis | SEO | Blogging

So You Wanna Be Ranked #1 on Google

With over two-thirds of web searchers using Google, everyone wants a #1 ranking. The reality is there are no guarantees for that top spot but there are many factors that you can control (free of charge) to optimize your site…

email subscriber lists

Summer Project: Clean Up Your Email Subscriber Lists

Like many marketing managers, you probably set your email subscriber lists on day 1 and thought “job done.” But just last year, the Huffington Post, among others, reported that “Spray and Pray” emails are a thing of the past.…

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How a Small Idea Turned Into a Year-Long Ad Campaign

How It All Started This is the story of how a simple Holiday greeting evolved into a robust print ad campaign. In Fall 2014, we created a thoughtful holiday video and custom email template for Moneta Group to send…

content blog

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

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Digital Zen – The Stress-Free Google Analytics Primer

Google Analytics. You know it’s important. You know you need to use it. But let’s be honest, it can be a little (if not completely) overwhelming at first. Charts and graphs and data, oh my! Deep breaths. We are…

email marketing st. louis

7 Email Marketing Best Practices

1. Make it Valuable Those who are trusting your company with their inbox often want to know “What am I getting out of this? Why should I sign up?” Be sure to provide a value statement that describes the…

st. louis seo

How to Read Your Google Analytics

Google throws us for a loop every once in a while. Constant algorithm changes, penalties, ranking updates and keyword hoarding always keeps us on our toes and now, we’ve got a new way to look at analytics. It’s for…

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