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Peter Shankman of Contemporary Productions talks with Paradigm about the future of marketing for the entertainment industry.

Sounding Off with Peter Schankman of Contemporary Productions

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.

A professional service firm website can help attorneys, financial advisors, and other professional service companies to build relationships, qualify leads, and attract a fresh audience.

Marketing Your Professional Service Firm’s Website

Professional services firms have historically had little need for marketing. Attorneys, accountants, financial advisors and more would rely on their personal network and the occasional billboard to earn a recurring stream of clients. However, those days are coming to…

4 Reasons to Use Explainer Videos

Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable…

Don’t Expense Your Branding

You don’t count it on your balance sheet, but your brand is your company’s most valuable asset. And in today’s relationship-driven marketplace, it’s driving more customer behavior than ever. So when we see businesses shy away from branding initiatives…

Four Reasons to Always Update WordPress

Today, about 29% of the web is powered by WordPress. With some of the best features and ease-of-use in the market, it’s no wonder that so many of our clients take advantage of the open-source software. However, what many…

Picking the Right Agency Partner for Your Next Project

Starting a new branding or digital marketing project is a daunting task, and potentially made more challenging when you are faced with selecting an agency partner to help you accomplish it. With so many options to choose from, how…

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