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3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

music web design and development

Back to School with MUSIC: A Site with Single Sign-On Integration

Although school was out for the summer, we spent the last few months working hard to prepare the Missouri United School Insurance Council (MUSIC) for the next year. MUSIC is an insurance cooperative serving the majority of Missouri public schools,…

geo-fencing banner advertising

Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

Increasing Conversion with The Audit Group’s New Site

Here at Paradigm, we love the work that our clients do. Each one shows such passion in their work and brings great things to their industry. The same is true for The Audit Group, providing comprehensive healthcare audits that…

Why User-Experience is the Most Important Facet of Your Website

User-experience is all about how you present your site to your visitors. It is a combination of how a visitor experiences your branding, design, content, and messaging. And it is the single most important facet of your website. What…

How to Reach Your Target Audience at the Right Moment with Geo-Fencing

It’s a struggle that a lot of advertisers run into – making sure they catch their audience when they are most likely to be paying attention. With digital media spend growing at an increasing rate, there are many digital…

ecommerce web design

I Love Inbound: Everything an eCommerce Site Needs to Succeed

Hello again fellow inbound professionals. It’s finally summer and you know what that means. Summer sales are here! Jump on your favorite eCommerce store to see what kind of sales they are offering their loyal customers. While you’re there,…

How Small Law Firms Can Overcome Common Web Challenges

Over the years, we have discovered from our legal industry clients that there are a number of challenges law offices face when they are constructing their websites. I’m writing to address some of the website issues plaguing smaller and…

diy websites

The Best Content Strategy for Your DIY Website

Website building tools like Wix and Squarespace have changed the game in the web design industry. Businesses are using these platforms more frequently due to their low budget requirements and user-friendly templates. While these platforms are limited, they maintain the necessary…

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