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Stories

Tell Me Why: The Value of Your Brand

A brand is more than a colorful billboard you pass or a jingle that sticks in your head. Your brand should be a guiding light, crafted carefully to encompass who you are and why you continue to exist. Every…

An illustration showing the four steps of data visualization: visualize, analyze, document insights, and transform.

Show, Not Tell: Using Data Visualization

Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…

Nine of Paradigm's 10 female staff members pose for a Women's History Month photo.

Paradigm Celebrates Women’s History Month

At Paradigm, women are essential members of our team — from client strategy to copywriting to design, they contribute their talents to new chapters in each of our client’s marketing journeys. In celebration of Women’s History Month, the women…

Ready, Set, Recruit (and Retain)

Employers have been in uncharted waters since the start of the pandemic — and now is no different. Businesses are facing unprecedented difficulty recruiting and retaining workers. In a time some are calling “The Great Resignation,” employees are shifting…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

Tom Etling Joins Paradigm as CSO, Principal

Paradigm, a leading branding, digital marketing and technology agency, has hired Tom Etling as Chief Strategy Officer and Principal. Etling will lead growth initiatives and client service strategies for the agency’s growing portfolio of ambitious brands.

WWDC 2021’s Impact on Web Design

Each year, Apple brings developers, designers, tech lovers and Apple fans together for its Worldwide Developers Conference, also known as WWDC — or just “Dub Dub.” WWDC is where Apple shows off the latest software for all of its…

Paradigm at 25: CEO Michael Huber Talks Change

After the calamity of 2020, 2021 represents a lot of things. For some, it’s a new beginning and for others, a return to normalcy. For us, it’s a year of reflection. 2021 marks Paradigm’s 26th year in business. And…

PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

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