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Graphic showing analytics strategy through different types of graphs

The Opportunities in Analytics Strategy

It takes faith to hire a marketing agency for your business — but that decision doesn’t equate to blind trust. Your partnership with an agency should be informed by results and led by clear communication that goes beyond a…

Building a Brand Identity Across Platforms

Many consumers experience media from the time they wake up to the moment their head hits the pillow. Between social media, websites and digital advertising, we see enough media output to notice a switch in a company’s brand identity.…

A display of text color and background color to illustrate good contrast as a representation of ADA compliance.

Considerations for Website ADA Compliance

The Internet provides unlimited access to its users, yet those with disabilities may find themselves barred from accessing a multitude of valuable resources. Nearly 15% of global citizens have a physical or mental disability, yet negligent web design practices…

Tell Me Why: The Value of Your Brand

A brand is more than a colorful billboard you pass or a jingle that sticks in your head. Your brand should be a guiding light, crafted carefully to encompass who you are and why you continue to exist. Every…

An illustration showing the four steps of data visualization: visualize, analyze, document insights, and transform.

Show, Not Tell: Using Data Visualization

Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…

Nine of Paradigm's 10 female staff members pose for a Women's History Month photo.

Paradigm Celebrates Women’s History Month

At Paradigm, women are essential members of our team — from client strategy to copywriting to design, they contribute their talents to new chapters in each of our client’s marketing journeys. In celebration of Women’s History Month, the women…

Ready, Set, Recruit (and Retain)

Employers have been in uncharted waters since the start of the pandemic — and now is no different. Businesses are facing unprecedented difficulty recruiting and retaining workers. In a time some are calling “The Great Resignation,” employees are shifting…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

Tom Etling Joins Paradigm as CSO, Principal

Paradigm, a leading branding, digital marketing and technology agency, has hired Tom Etling as Chief Strategy Officer and Principal. Etling will lead growth initiatives and client service strategies for the agency’s growing portfolio of ambitious brands.

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