Skip to content

Stories

4 Reasons to Use Explainer Videos

Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable…

A Labor of Love: Moving Paradigm’s Brand Forward

A while back, we wrote about why branding is not always a revolution, but an evolution. It was great timing, because it was around that time that we were looking at our own brand and the way we present…

Website audit image

Better Websites Begin With Audits

Poor traffic. Unqualified leads. Sluggish performance. It’s easy to tell when your website isn’t getting the job done, but identifying the cause is tougher than you’d think. Far too often, we see companies with these same issues throw darts…

music web design and development

Back to School with MUSIC: A Site with Single Sign-On Integration

Although school was out for the summer, we spent the last few months working hard to prepare the Missouri United School Insurance Council (MUSIC) for the next year. MUSIC is an insurance cooperative serving the majority of Missouri public schools,…

Why User-Experience is the Most Important Facet of Your Website

User-experience is all about how you present your site to your visitors. It is a combination of how a visitor experiences your branding, design, content, and messaging. And it is the single most important facet of your website. What…

A chart graphing how paid search and organic search optimizations should work together for the best performance.

Why Paid Search and Organic Search Optimizations Should Work Together

No man is an island. Two heads are better than one. We hear these sayings everywhere and practice collaboration constantly throughout our daily lives. The same principals are true when it comes to building towards higher search rankings. If…

web analytics platform

I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience

Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…

Paradigm New Media Group St. Louis | SEO | Blogging

So You Wanna Be Ranked #1 on Google

With over two-thirds of web searchers using Google, everyone wants a #1 ranking. The reality is there are no guarantees for that top spot but there are many factors that you can control (free of charge) to optimize your site…

content blog

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

← 1 2 3