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Reviewing your website's analytics and performance is the key to bringing in more leads.

Web Analytics: Your Secret Weapon for Growth & Engagement

We get asked all the time by our clients, “what can we do to make sure our website converts more leads?” While the answer to this question is different for each business, they all begin with the same fundamental…

Website audit image

Better Websites Begin With Audits

Poor traffic. Unqualified leads. Sluggish performance. It’s easy to tell when your website isn’t getting the job done, but identifying the cause is tougher than you’d think. Far too often, we see companies with these same issues throw darts…

Pets in the Park: Helping St. Louis #ConsiderAShelterPet

We recently wrote about our role in leading Purina’s agency team in this year’s #ConsiderAShelterPet campaign. The first phase of the campaign, a partnership with Urban Chestnut Brewing Company, launched in September and St. Louis couldn’t be more excited…

Marketing Your Way to a Stronger Q4

As we enter Q4, many businesses are putting an end to their annual marketing push, citing a lack of time and money to put their plans into action. This couldn’t be further from the truth. Even without a major…

sales and marketing in manufacturing

Sales and Marketing: A Manufacturer’s Yin and Yang

Marketing and Sales departments have long been segregated; both never fully understanding the other. The sales guys notoriously believe if you aren’t making us money, you’re costing us money. No matter the industry, the age-old question “can sales and…

Promoting Pint-Worthy Pets with Purina

We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and…

The Ultimate Blogging Guide for Busy Business Owners

Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…

3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

geo-fencing banner advertising

Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

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