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Stories

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

4 Reasons to Use Explainer Videos

Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable…

Four Reasons to Always Update WordPress

Today, about 29% of the web is powered by WordPress. With some of the best features and ease-of-use in the market, it’s no wonder that so many of our clients take advantage of the open-source software. However, what many…

A Labor of Love: Moving Paradigm’s Brand Forward

A while back, we wrote about why branding is not always a revolution, but an evolution. It was great timing, because it was around that time that we were looking at our own brand and the way we present…

6 New Year's Resolutions for Marketers

6 New Year’s Resolutions for Marketers

As we begin the new year, it’s time for marketers to set their goals for 2018 and beyond. Maybe they’re about things that you missed the mark on last year, processes you can streamline, or new technologies you want…

Reviewing your website's analytics and performance is the key to bringing in more leads.

Web Analytics: Your Secret Weapon for Growth & Engagement

We get asked all the time by our clients, “what can we do to make sure our website converts more leads?” While the answer to this question is different for each business, they all begin with the same fundamental…

National Day Calendar

National Day Calendar

Ever go to Twitter and find out that something like “National Hot Dog Day” is trending? Do you then wonder, “how did so many people know it was National Hot Dog Day? When will it be my time to…

UI/UX | Web Design | Web Development

Take Care of Your Website, and It Will Take Care of You

Modern technology is amazing. It multiplies our effort, completes repetitive and redundant tasks without falling asleep, and connects us across worlds, from here on Earth all the way to space! Our modern technology can be expensive but it is incredibly indispensable. I don’t…

emojis

Emojis: The Language You Didn’t Know You Knew

Love them or hate them, we are all quite aware of their existence. Since inception in the late 1990s, Emojis have surpassed “trend” status, becoming a mainstay in world culture. While they…

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