Four Truths of Design
It was 1995 and the world was a lot different. We had just opened our doors in a small home office on Delmar Blvd, but we weren’t the firm we are today. Back then, there were few engines to…
Stories
Sounding Off with Peter Schankman of Contemporary Productions
We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…
The Rise of No-Click Searches
These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…
4 Reasons to Use Explainer Videos
Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable…
Four Reasons to Always Update WordPress
Today, about 29% of the web is powered by WordPress. With some of the best features and ease-of-use in the market, it’s no wonder that so many of our clients take advantage of the open-source software. However, what many…
Sharing is Caring
As we celebrate our new website’s launch, we’re also celebrating the evolution of our brand and emphasizing our commitment to the unique culture we’ve built here. That’s not a word we use lightly. Too many firms like to use…
A Labor of Love: Moving Paradigm’s Brand Forward
A while back, we wrote about why branding is not always a revolution, but an evolution. It was great timing, because it was around that time that we were looking at our own brand and the way we present…
6 New Year’s Resolutions for Marketers
As we begin the new year, it’s time for marketers to set their goals for 2018 and beyond. Maybe they’re about things that you missed the mark on last year, processes you can streamline, or new technologies you want…
Web Analytics: Your Secret Weapon for Growth & Engagement
We get asked all the time by our clients, “what can we do to make sure our website converts more leads?” While the answer to this question is different for each business, they all begin with the same fundamental…
National Day Calendar
Ever go to Twitter and find out that something like “National Hot Dog Day” is trending? Do you then wonder, “how did so many people know it was National Hot Dog Day? When will it be my time to…