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vibrant orange image showcasing the importance of email open rates

8 Key Drivers of Email Open Rates

Email marketing is a tried-and-true tactic for businesses — one with an impressively high return on investment. Emails, especially those with a high email open rate, drive better results than any other channel, with an average of $36 earned…

PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.

music web design and development

Back to School with MUSIC: A Site with Single Sign-On Integration

Although school was out for the summer, we spent the last few months working hard to prepare the Missouri United School Insurance Council (MUSIC) for the next year. MUSIC is an insurance cooperative serving the majority of Missouri public schools,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

ecommerce web design

I Love Inbound: Everything an eCommerce Site Needs to Succeed

Hello again fellow inbound professionals. It’s finally summer and you know what that means. Summer sales are here! Jump on your favorite eCommerce store to see what kind of sales they are offering their loyal customers. While you’re there,…

National Day Calendar

National Day Calendar

Ever go to Twitter and find out that something like “National Hot Dog Day” is trending? Do you then wonder, “how did so many people know it was National Hot Dog Day? When will it be my time to…

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