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Pets in the Park: Helping St. Louis #ConsiderAShelterPet

We recently wrote about our role in leading Purina’s agency team in this year’s #ConsiderAShelterPet campaign. The first phase of the campaign, a partnership with Urban Chestnut Brewing Company, launched in September and St. Louis couldn’t be more excited…

Marketing Your Way to a Stronger Q4

As we enter Q4, many businesses are putting an end to their annual marketing push, citing a lack of time and money to put their plans into action. This couldn’t be further from the truth. Even without a major…

Promoting Pint-Worthy Pets with Purina

We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and…

The Ultimate Blogging Guide for Busy Business Owners

Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…

3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

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Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

How to Reach Your Target Audience at the Right Moment with Geo-Fencing

It’s a struggle that a lot of advertisers run into – making sure they catch their audience when they are most likely to be paying attention. With digital media spend growing at an increasing rate, there are many digital…

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I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience

Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…

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Digital Zen – The Stress-Free Google Analytics Primer

Google Analytics. You know it’s important. You know you need to use it. But let’s be honest, it can be a little (if not completely) overwhelming at first. Charts and graphs and data, oh my! Deep breaths. We are…

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