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Marketing Your Way to a Stronger Q4

As we enter Q4, many businesses are putting an end to their annual marketing push, citing a lack of time and money to put their plans into action. This couldn’t be further from the truth. Even without a major…

Promoting Pint-Worthy Pets with Purina

We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and…

OCL responsive website design and development

Bright Ideas: Refreshing OCL’s Website

For most people, their interaction with a light begins and ends with the switch. For architects and interior designers worldwide, however, it’s about drama and human experience with a detailed process involving everything from size to voltage to finish.…

The Ultimate Blogging Guide for Busy Business Owners

Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…

3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

geo-fencing banner advertising

Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

Increasing Conversion with The Audit Group’s New Site

Here at Paradigm, we love the work that our clients do. Each one shows such passion in their work and brings great things to their industry. The same is true for The Audit Group, providing comprehensive healthcare audits that…

Why User-Experience is the Most Important Facet of Your Website

User-experience is all about how you present your site to your visitors. It is a combination of how a visitor experiences your branding, design, content, and messaging. And it is the single most important facet of your website. What…

ecommerce web design

I Love Inbound: Everything an eCommerce Site Needs to Succeed

Hello again fellow inbound professionals. It’s finally summer and you know what that means. Summer sales are here! Jump on your favorite eCommerce store to see what kind of sales they are offering their loyal customers. While you’re there,…

How Small Law Firms Can Overcome Common Web Challenges

Over the years, we have discovered from our legal industry clients that there are a number of challenges law offices face when they are constructing their websites. I’m writing to address some of the website issues plaguing smaller and…

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