Sales and Marketing: A Manufacturer’s Yin and Yang

Marketing and Sales departments have long been segregated; both never fully understanding the other. The sales guys notoriously believe if you aren’t making us money, you’re costing us money. No matter the industry, the age-old question “can sales and marketing Read More

Bright Ideas: Refreshing OCL’s Website

For most people, their interaction with a light begins and ends with the switch. For architects and interior designers worldwide, however, it’s about drama and human experience with a detailed process involving everything from size to voltage to finish. And Read More



Karuna beverages are a new line of plant-based, healthy drinks that recently launched in the St. Louis regional market, with hopes of expanding nationwide. Paradigm was tasked with creating a mobile responsive website that conveyed the brand’s philosophy of compassion Read More

Spectracide Bug and Weed Identifier Mobile App

United Industries came to Paradigm to optimize their “Bug and Weed Identifier” mobile app for iOS. Aside from a data restructure on the back end, we helped rethink the interface to make the experience from identifying a pest, solution, and point Read More

Visitation Academy A rich tradition of educating the whole person is captured in a modern and approachable website. The site provides the entire school community (students, families, faculty, alumnae, and friends of the school) with media and information and serves as Read More

Alliance Credit Union In need of a fully redesigned website, a fresh-faced logo, and a revamped brand color palette, local credit Alliance Credit Union requested Paradigm take the lead in giving their current website more than just a much needed makeover. Designed Read More

WWDC 2015 Recap

Apple’s Worldwide Developer Conference is always an exciting event, and this year was no exception. With multiple announcements spanning OS X, iOS, Apple Watch, and more it was no wonder the keynote presentation lasted a whopping two and a half Read More