Sales and Marketing: A Manufacturer’s Yin and Yang

Marketing and Sales departments have long been segregated; both never fully understanding the other. The sales guys notoriously believe if you aren’t making us money, you’re costing us money. No matter the industry, the age-old question “can sales and marketing Read More

Bright Ideas: Refreshing OCL’s Website

For most people, their interaction with a light begins and ends with the switch. For architects and interior designers worldwide, however, it’s about drama and human experience with a detailed process involving everything from size to voltage to finish. And Read More


sasinc.com Project Task S. Abraham and Sons is a family owned and operated, full service distribution supplier for the convenience retailing industry. Operating throughout the midwest, SAS has distributed top products to their customers for 90 years. Paradigm was tasked with Read More

Jill A Silverstein

jas-law.com Project Task Jill A. Silverstein is an independent lawyer, specializing in employment law, family law, and civil rights in the St. Louis area. Paradigm was tasked with creating a mobile responsive, and contemporary website. Client Goals Going against the Read More




Karuna beverages are a new line of plant-based, healthy drinks that recently launched in the St. Louis regional market, with hopes of expanding nationwide. Paradigm was tasked with creating a mobile responsive website that conveyed the brand’s philosophy of compassion Read More