Serving the field of sports medicine, Orthopaedic Surgeon, Matt Melander, needed an identity that would appeal to athletes (and their families) while remaining professional and medically focused. The highly dimensional “M” element employs closure, creating visual intrigue as the eye interprets the “M” letterform. The clean lines of the letter forms represent precision and professionalism. The color palette reflects health, wellness, and recuperative growth.
As a secondary step, Paradigm created a website that utilizes parallax scrolling. This unique website highlights Meander’s practice in a clean and neat interface.
- logo and brand creation
- website design and development
- content management system
- social media integration and set-up