As an industry leader, Media Management Inc. needed a logo that stood for impartiality while revealing a colorful personality. Clean lines brought together in repeating angles draws your eye across the logo and keeps it moving through the tagline. The use of a strong typeface without frills shows clients, prospects, and their industry the stability and strength inherently obtainable in a business partnership.
With a mission to communicate advice and educate clients on best practices in the media buying industry, Paradigm created a second logo. A stout, in-your-face mark that screams attitude as well as commanding respect from the industry. The typeface remains the same as in the MMI logo to further the visual connection and brand recognition.
- logo development
- marketing/business collateral design